Print on Demand (POD) - Saving the Publishing Industry From Itself

The book publishing industry is in trouble, plain and simple. It is an antiquated business that is does things basically the same way it did a century ago. It's a dying industry that has held fast to its old ways. In the business environment of the twenty-first century, you have to be fast, and you have to be efficient. Publishing is neither.

However, there is hope for this beleaguered industry, and its' name is "Print on Demand," also known as "POD."

Print on demand is a process in which books are printed on an individual basis as orders come in, rather than printing in bulk all at once. In other words, if one person orders a single copy of a book, a POD company would print and bind a single copy of the book for shipment to that one person.

There are many benefits to using a print on demand company for publishing, including:

1. Compared to the cost of configuring and printing a large number of books at once, the cost to set up a book for individual printing through a POD company is very small.

2. The ongoing economics work much more in your favor. Smaller quantity book orders, even down to a quantity of one, equal one printing. You don't have to worry about having hundreds or thousands of books lying around collecting dust in a warehouse. Books lying around cost money.

3. Print on demand offers great flexibility to publishers. POD is a unique business model that allows publishers to explore new revenue streams, reduce costs, increase market exposure and never miss a sale.

Print on demand is still young, and there are still technological innovations to come that will make it even more attractive. Print on demand is such that the quality of the books is very much equal to books manufactured using traditional offset methods. And with print on demand, publishers are not even bound by the format of the product. Books can be printed in large print, in foreign languages, or just about any configuration you can imagine. They can even be made into digital format, which gives publishers yet another way to offer their books to the public. Giving more options to consumers and more flexibility to publishers is a winning situation for everyone involved.

An up and coming variation of print on demand may involve machines installed in bookstores that allow them to print basically any book the customer wants. This will remove the limitation on the number of books that a bookstore can offer because of space limitations. While this technology is still in development for mass production, it is going to cause sweeping changes to the business of selling books in just a few years.

In the hyper competitive 21st century business environment, doing more with less is more important than ever. Print on demand lets you do just that. It is an immensely efficient way of doing business that levels the playing field for all sizes of publishers, giving all the chance to compete in the publishing arena.

Printing and Publishing Children's Books - Counting the Costs

My visit to Published by Westview proved to be a great learning experience. While I'm accustomed to how the publishing industry operates, I did not know much about the printers that publishers work with.

Lightning Source, In (LSI) is probably the most popular printer for books. Having LSI print a book means automatic distribution through Ingram. That doesn't mean your books will be on the shelves at your local bookstore, but it does mean that the store can order your book for a client because it will be listed in the Ingram catalog. It also means your book will be available through Amazon.com. This is something you may or may not want. Let me explain.

During the first printing of the Sid Series, I discovered that color pages are about three times more expensive to print than black and white pages. But, I couldn't offer a children's picture book and not have it in color. The heavier, glossy paper I used for the cover cost extra and so did having them stapled in the center. Had I selected a non-standard size for my book, that would have cost more too. There were about eighteen to twenty pages in each book, so my first print cost me about $6 per book. I could not justify selling such a small book for more than $7, so I ended up losing money on them by the time I paid tax and shipping. I kept the stock in my office closet. Because these books were self-published, I had to manually create mailing labels and stuff envelopes whenever a customer placed an order. The books were only available on my Web site.

When I sold out of the first print run, I did not reorder because I had written another nine books for the series by then and I couldn't afford individual printing of all twelve books. So, I offered the stories as e-books and put the project on hold until I could get all of the stories illustrated.

Now that I nearly have all of the stories illustrated, I've decided to put all twelve stories into one print book and republish them. I don't want to self-publish because I don't want to handle distribution this time. I thought I would go with a publish-on-demand company so the books could be listed in Ingram's catalog.

That's when I started my research with Published by Westview. Mary Catherine walked me through my options. I could print with LSI for about the same price as I could print with another company. However, LSI does not offer glossy pages; the other printers do. LSI offers Ingram distribution; the other printers do not. The drawback is that my book will be listed on Amazon.com. You may not think that is a drawback, but if you consider that Amazon purchases your book for 55 percent off your list price (bookstores only charge 45 percent), you will make no money in the transaction. Let's say your book retails for $15 and Amazon buys it from you for $6.75. It cost you $9 (plus tax and shipping) per book to print in paperback (hard cover would be $10 per book), so you just lost 75 cents on that paperback book sale. If you price the book at $20, you would break even on a softcover. If you go much higher on the retail price of your book, you lose your market because no one wants to pay much more than $20 for a 48-page book. I can't keep Amazon from selling my book. They can even offer it in e-book format for their Kindle Reader. If I don't go with LSI, I get to pack and ship my own books again. What's an author to do?

First of all, more research is needed. Therefore, I'm going to a used and new book store to compare paper, finished size, and average price for this genre, and to see how certain bindings hold up after use. Afterward, I should have a better idea of which route to go and whether or not the market will pay enough per book to cover my expenses and perhaps allow me to make a profit.